Amazon founder Jeff Bezos once called his company’s main phone number and was shocked at how long he waited on hold. Here are a few tips on how you might conduct a similar test.

Inspiring speaker and author Simon Sinek has a few thoughts on the value of communicating via telephone, rather than a certain type of online tool.

Decades ago, Butterball identified a problem their customers had and still have to this day. Their solution continues to work well. It could serve as an inspiration for you, too.

Do you produce a B2B podcast? Given the times of day that people typically listen, it’s especially important that you deliver immediate value. Here are a few tips.