In the world of On Hold Marketing, our Humor On Hold is unique. No other provider we know of consistently creates funny content for telephone applications.
We’ve also explored a sub-division of Humor On Hold that we call “concept” OHM. These productions focus on a single humorous theme and typically feature continuous voiceover and/or a stream-of-consciousness copy style.
Concept productions violate one of our own rules for effective On Hold Marketing: keep the copy concise to increase the chances that callers will hear complete ideas. But nearly all of our Humor On Hold clients have told us that many of their callers ask to be put back on hold so they can hear the entire production. That tells us that people will actively engage with marketing content if it’s audience focused and entertaining, and that they’ll come back for more.
Here are the concept productions we’ve created for our pals at Binkelman Corporation and Lakeland Auto and Marine. We even made one for ourselves back in 2004 called “The Baseball Game.”
Binkelman – TV
Binkelman – Bus Tour
Lakeland Auto – Hold It!
Binkelman – Mutations
Binkelman – Office Talk
BusinessVoice – The Baseball Game
Lakeland Auto – Previously
Binkelman – Holiday Parade
Binkelman – Trapped in a Pit
Lakeland Auto – TV
About the Author
Scott Greggory is the Chief Creative Officer at BusinessVoice. A copywriter, voice talent and producer with the agency since 1993, he leads the writing team and helped pioneer Humor On Hold in the mid-1990s. His work has been recognized 150+ times by local, regional and national award shows for creative excellence, including the 2021 AAF Silver Medal Award. In 2026, Scott became the first inductee of Bowling Green State University’s School of Media and Communication Hall of Fame.