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Common Misconceptions About the Caller Experience
A lot of people have a preconceived idea of what On Hold Marketing is or is “supposed to be,” but we tend to approach it a little differently than other providers.
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Make It Easier for Your Callers to Hold
Research shows that callers are willing to wait on hold for a relatively short time. That’s why keeping them engaged and delivering value is so important.
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Budgeting for Change
Updating signage, collateral, vehicle wraps and other channels to reflect your brand changes can get pricey, but you won’t need to endure that pain when we refresh your On Hold Marketing.
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Humor On Hold: A Competitor’s Praise
Even in this Internet age when sharing content is considered the norm, some people still manage to cross the line. In this case, it was both infuriating and a nice compliment.
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National Humor Month Can Be a Year-Round Inspiration
If you have any doubt that humor can be a differentiating brand element, look at what a few of our Humor On Hold clients have to say about its benefits.
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Ready to Test Your Company’s On Hold Experience?
Amazon founder Jeff Bezos once called his company’s main phone number and was shocked at how long he waited on hold. Here are a few tips on how you might conduct a similar test.
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Simon Sinek Says
Inspiring speaker and author Simon Sinek has a few thoughts on the value of communicating via telephone, rather than a certain type of online tool.
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Talking Turkey is Good Customer Service
Decades ago, Butterball identified a problem their customers had and still have to this day. Their solution continues to work well. It could serve as an inspiration for you, too.
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B2B Podcast Tips
Do you produce a B2B podcast? Given the times of day that people typically listen, it’s especially important that you deliver immediate value. Here are a few tips.
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Are You Missing an Opportunity?
You might not believe what we hear – and don’t hear – when we call companies around the country. Is your caller experience suffering in these same ways?