There are two types of people in this world: one who barely thinks about his company’s callers and the other who understands the potential value in each incoming call.

No one likes waiting, including your callers on hold. But there’s one thing that can shorten their perceived hold times, while keeping them engaged and feeling good about your brand.

Are your on hold callers waiting in silence because you think you can’t measure the effectiveness of On Hold Marketing? Consider these suggestions.

The advent of AI might make your work easier, but is that what your customers care about? On the edge of a new world, there’s still plenty of value in the “old ways.”

On Hold Marketing is not a one-and-done proposition. Your content should be updated regularly, depending on your hold times and how often your customers call. The good news: we do it all for you.

If your hold times are longer or your callers don’t view what you sell as a necessity, there’s a greater chance you’ll lose callers and revenue to hang-ups. Here’s how to keep your valuable callers on the line.

A lot of people have a preconceived idea of what On Hold Marketing is or is “supposed to be,” but we tend to approach it a little differently than other providers.

Research shows that callers are willing to wait on hold for a relatively short time. That’s why keeping them engaged and delivering value is so important.

Updating signage, collateral, vehicle wraps and other channels to reflect your brand changes can get pricey, but you won’t need to endure that pain when we refresh your On Hold Marketing.