Less-than-thoughtful telephone tactics may buy you a few seconds of attention, but they’re unlikely to serve as the starting point of long, mutually beneficial relationships.

When your callers on hold hang up, they may never call again. That abandonment means the loss of potentially positive reviews and lifelong revenue streams.

The description of this painting’s amazing 500-year journey is a great reminder of how an engaging story adds value. Get a sense of how that lesson applies to your brand, too.

Here’s an example of how we actively think about On Hold Marketing in order to make it more relatable for your audience and more effective for you.

Do yourself and your callers a favor. Watch this video of what one company puts people through. If it sounds like the caller experience you provide, we should talk.

There are reasons that most of today’s radio commercials are less than inspired and not a whole lot of fun to listen to. Read this first-hand account and listen to audio samples.

Here’s the story of a special On Hold Marketing production. Not only did it win industry praise, it’s a good reminder to use your customers’ feedback to market your brand.

What do your personal and professional values have to do with your marketing? And how can they work together to strengthen and distinguish your brand. A few thoughts.

Converting callers into customers can be more challenging than converting in-store visitors into customers. That’s one more reason it’s important to provide an engaging caller experience.

If you can take your business and responsibilities seriously without taking yourself seriously, people are more likely to gravitate toward you and your brand. Here’s one way that might play out.