It might be easy to just let a warm body answer your company’s phones, but marketing blogger Seth Godin points out the serious flaw with that lack of strategy.

This longtime client found a way to get others to pay for her company’s On Hold Marketing program. But, wait, there’s more: she actually made money on it. Check out her good idea.

Sure, the holiday season can be a busy time, but don’t forget to take care of this one communication basic to prevent frustrating your callers.

A lot of On Hold Marketing providers produce content that tends to be on the generic side. Not us. Whenever possible, we’ll provide specificity that helps your callers make the connection they want.

There are people whose voices are part of our everyday lives. They bring information, entertainment, even joy to our world. Sadly, we lost these well-known voices in 2014.

VoIP telephone systems provide a lot of benefits, but they can also be inflexible when it comes to On Hold Marketing. Here are some features to look for when purchasing your VoIP system.

“Thanks for holding.” That phrase is a cliché in the Caller Experience world, but it’s never part of the copy we’ll write for you. And not just because it’s overused. See why.

Do you like to “see the numbers” before you buy something or commit to an idea? If so, check out these stats about On Hold Marketing and what it might mean to your business.

Question: what’s more annoying than holdidng in silence? The answer: holding while being forced to listen to a beep every few seconds. And there’s a scientific reason why.