Have you been on the receiving end of a pushy, unsolicited biz dev phone call? Not fun, right? If your company makes that type of call, here’s a good reason to consider another approach.

In reality, your brand is the sum of all the encounters people have with your company, its products and services. Naturally, that includes the caller experience you provide, too.

It might be tempting to leave the caller experience you provide to automated systems, but tools like Interactive Voice Response (IVR) still need the human touch to ensure that they serve your callers well.

No one anticipates enjoying their time while waiting on hold. But if you can surprise your callers by providing them with a few laughs, you’ll turn this common touchpoint into an uncommon encounter.

Your company’s telephones still represent a tremendous opportunity to connect with prospects and customers. So, make sure your staff is prepared to make the most of it.

In this short webinar, our Chief Creative Officer talks about writing humorous or more creative On Hold Marketing copy and why it’s so important for your brand.

Your On Hold Marketing not only makes a certain type of impression, but callers know it can also be an indicator of the experience they might expect from you.

Laughter is a gift you can give your callers. When you do, you’ll make your brand more memorable, reduce call abandonment and create positivity. See the proof for yourself.

Even if you think your callers only hold for a short amount of time, there are reasons to not leave them holding in silence or listening to repetitive beeps. Learn more.