We hear it a lot! Many marketers think their company doesn’t put callers on hold. Maybe that’s just wishful thinking, because it’s not often true. Listen to this example.

When it comes to marketing, are you following the crowd because it’s quicker, easier and less demanding? Your brand – and your audience – deserve better. See why.

Disregarding the caller experience your company provides doesn’t make any sense. It can irritate customers and prospects, discourage repeat calls and cost you far too much money in lifetime revenue.

If you’re a company leader, you don’t want any part of a service nightmare like this. Take steps now to ensure that none of your callers ever experience this type of indifference.

Playing recorded music in your business provides many types of value, but just like your product or service, music isn’t free. Here are the steps you can take to avoid violating copyright laws.

It might be easy to just let a warm body answer your company’s phones, but marketing blogger Seth Godin points out the serious flaw with that lack of strategy.

This longtime client found a way to get others to pay for her company’s On Hold Marketing program. But, wait, there’s more: she actually made money on it. Check out her good idea.

Sure, the holiday season can be a busy time, but don’t forget to take care of this one communication basic to prevent frustrating your callers.

A lot of On Hold Marketing providers produce content that tends to be on the generic side. Not us. Whenever possible, we’ll provide specificity that helps your callers make the connection they want.

There are people whose voices are part of our everyday lives. They bring information, entertainment, even joy to our world. Sadly, we lost these well-known voices in 2014.