Research shows that callers are willing to wait on hold for a relatively short time. That’s why keeping them engaged and delivering value is so important.

Updating signage, collateral, vehicle wraps and other channels to reflect your brand changes can get pricey, but you won’t need to endure that pain when we refresh your On Hold Marketing.

Even in this Internet age when sharing content is considered the norm, some people still manage to cross the line. In this case, it was both infuriating and a nice compliment.

If you have any doubt that humor can be a differentiating brand element, look at what a few of our Humor On Hold clients have to say about its benefits.

Amazon founder Jeff Bezos once called his company’s main phone number and was shocked at how long he waited on hold. Here are a few tips on how you might conduct a similar test.

Your company’s growth and new technology can be exciting, but they can also lead to changing priorities and missed opportunities to delight your callers. Here’s an easy solution.

Inspiring speaker and author Simon Sinek has a few thoughts on the value of communicating via telephone, rather than a certain type of online tool.

Decades ago, Butterball identified a problem their customers had and still have to this day. Their solution continues to work well. It could serve as an inspiration for you, too.

Do you produce a B2B podcast? Given the times of day that people typically listen, it’s especially important that you deliver immediate value. Here are a few tips.

You might not believe what we hear – and don’t hear – when we call companies around the country. Is your caller experience suffering in these same ways?